THE CHARLES ZUBER COLLECTION, REVEALED.
The spirit of Charles Zuber is as vibrant as ever. Beyond High Watchmaking and Jewelry with a distinc- tive aesthetic, the brand’s creations reflect an attitude that values a rich tradition and embraces the new.
Fueled by obsessive creativity and a passion for craftsmanship in all its facets, the newly founded Charles Zuber brand is revealing its first High Jewelry line POMANDER and luxury watch collection PERFOS. These two major collections are unveiled at Abu Dhabi Art Fair on November 17th, 2022 as the Founder’s Edition, inspired by the legacy of the founder.
La Vie, Exubérante
Welcome to the realm of exuberance.
We are a Genevan-born atelier inspired by the life of mystery Swiss jeweler Charles Zuber. In the spirit of rekindling the legacy of our founder, we satiate our hunger through an emotional journey of the unex- pected. We are fueled by obsessive creativity, an affinity for crafting mesmerizing moments, and a daring vision, as we captivate the discerning elite who seek for the provocative beauty of simplicity. We are escaping the codes of the predictable as we fuse the mastery of jewelry-making with the precise crafts- manship of horology to create a singular and distinguishable neo-Swiss luxury experience that induces the spellbinding feeling of desire.
HIGH HOROLOGY PERFOS – THE FOUNDER’S EDITION
“Nothing is left to chance, every detail counts.”
Distinguished by Exuberance.
We present you with an exclusive first glance at the Founder’s Collection. Inspired by our Founder, master Swiss jeweler Charles Zuber, this special edition of Perfos timepieces embodies the essence of aesthetics and shatters the norms of tradition.
Placed under the sign of a unique blend of materials, colors and savoir-faire, Perfos crystallizes all the skills that revive the history of Swiss watchmaking excellence, which is particularly close to the require- ments of High Jewelry.
Universal and iconic by its visual cues, Perfos could only be powered by a caliber that does justice to its aesthetic. The Caliber 01 is a form movement, designed to snugly fit into this particular case, closely following the curves and lines of the interior perimeter to the nearest millimeter. A discreet yet no less impressive prowess, true to the spirit of Charles Zuber. The brainchild of the famous Swiss designer Eric Giroud, Perfos catches the eye with its sleek, powerful build and multiple facets offering a playground for contrasts. Its distinctive dial marries ultracomplex construction with uncompromising elegance.
Projects of substance require time and patience. It took Eric Giroud a year to refine the design of Perfos. With Perfos, he pays homage to the spirit and personality of the master jeweler, a lively and luminous man, building on an aesthetic that echoes that of the timepieces from the 1970s and 1980s, truly a gol- den age in the history of wristwatches.
Charles Zuber or the art of elevating every detail
Integrated case and bracelet
The designer’s stroke of genius: it was Eric Giroud who came up with a three-tiered case, without straight lines, and gave it a flat bezel and a festival of curves. The Perfos watch epitomizes understated elegance and the provocative beauty of simplicity.
The so-called “sandwich” design is of uncompromising precision. With its chamfered perimeter, it favors a multiplication of facets. The result are rich contrasts between satin-brushed and polished surfaces, between the textures of the materials and the silkiness of their touch. Titanium, steel, the three colors of gold, white, pink and yellow – all play off each other as they alternate and meet.
The uncompromising elegance of the dial
Among the subtleties of Perfos, the sophistication of its dial is one of the most distinctive and uncom- promising expressions of elegance. Whether on a black background with gray rhodium-plated indexes, or on a white background with ebony indexes like piano keys, the extreme precision it takes to create each triangular groove from a mother blank, a first dial base upon which a second plate, delicately openworked by laser, is then placed. Each opening coincides perfectly with each of the sixty indexes. How the infinitely small can reveal absolute mastery built on decades of practice! The dial is galvanized, a technique that relies on a pertinent choice of steel. The action of coating the metal with a layer of zinc protects it from corrosion whilst creating an iconic effect with flamboyant tones.
One key element: light. The way it plays on the case and dial pays tribute to Charles Zuber’s sunny personality, which Eric Giroud often describes as «rock’n’roll».
A form movement for an exceptional watch
Charles Zuber is about courage and consistency, and above all chronometric mastery. It is about refu- sing to compromise and slaking a thirst for universal beauty. A beauty that extends to the hidden parts of Perfos, through the design of a form movement caliber that hugs the rounded corners of the square case.
Automatically wound with a bidirectional oscillating weight, this three-hand caliber with 164 components and 33 jewels lends itself to future developments and the addition of complications. Decorated and rho- dium-plated according to the purest practices of a watchmaking industry proud of its fundamentals, its blued screws as well as other selected details underline the sunray patterns worked on its surfaces that are not visible to the eye.
By now it has become clear: underneath its apparent simplicity, the watch is in fact very complex. Complex in its design and complex in its realization. Nothing is left to chance, every detail counts and increases the watch’s appeal.
ABOUT THE CHARLES ZUBER BRAND
Charles Zuber is a brand that is distinguished by exceptional design and the beauty of simplicity. Initially known for his expertise in setting precious and semi-precious stones, Charles Zuber, the legendary Swiss jewelry designer, who is celebrated through the brand that bears his name, was a craftsman of the most prestigious brands in the worlds of High Jewelry and High Watchmaking, with an aesthetic sensibility, deep knowledge of materials and precious stones, and exceptional know-how from the Métiers d’Art of jewelry and watchmaking creation. Charles Zuber is a Swiss brand based in Geneva, infused with the spirit of the Founder, brought to life by 3 passionate investors who reunited their respective talents to revive the legacy of the late great master jeweler. With each creation, the teams at Charles Zuber place all their knowledge and virtuosity at the service of an exceptional final result that lives up to the highest standards of connoisseurs and lovers of rare refinements. The spark of ambitious projects through pres- tigious collections, each creation combines several skills to bring forth a dazzling work of art combining technical prowess, age-old mastery and contemporary inspiration. Originally, Haute Joaillerie was the mainstay that built the renown of Charles Zuber the master jeweler. Today, Charles Zuber is brought to life with the unpredictable in mind by escaping the norms of traditional luxury in a neo-Swiss approach that exudes exuberance.
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